Evaluation Q2

How effective is the combination of your main product and ancillary tasks?

Magazine Advert

Digipak

These three products work well together as a promotional package as they all represent the band in a striking and uniform style, in order to reflect the band itself thus appealing to the target market. Despite the imagery of the artwork differing from the video we think that it works well because many bands of the same genre do the same by often using commissioned artwork for their album covers in order to appeal to their audience. However the digipak and advert both have the same uniformed style and would be easily relatable to the band in order to promote the band and have a clear cohesion creating a positive link between both products and the audience.

Each of these texts will be exhibited using traditional media methods, e.g. music channels, music magazines and in record stores. The main magazine I would like the advert to appear in would be Q as it is well established and widely read and contains many existing rock bands therefore the advert would appeal to the target audience. It would have also been ideal for the video to appear on the channel ‘Q TV’ however as this is no longer in existence I think NME  would be the best channel as it features many up and coming indie artists. As these methods still reach a larger number of our target market. It would also be good to try and reach out to independent record stores to reach out to a fan base of people looking for new and original music. This would create a good representation for the band and therefore good publicity However there is the issue of online downloads becoming increasingly popular thus eliminating the need for pople to visit these stores therefore it would be a good idea to make these products available online. e.g. Facebook, youtube, Itunes and the web. I think facebook would be usefull for promoting the video as it would be quick and easy for all audiences to access the video and receive feedback through the option to comment. This is due to the growing number of people that are now using these methods of finding, listening and buying music.