The White Stripes - Seven Nation Army
This promo for 'seven Nation Army' relies heavily on it's editing to for its individuality and success. It is a good example of disjuncture as there is no reference to the lyrics through the imagery what so ever and as most conventions are subverted it is very lucrative as an original promo. The entirety of the video is a mass of layered images which expand and fill up the screen one after another. It is very successfully done as all of the images are in sync with music all at the same time. Each shot is also mirrored close to the bottom of the screen which as the video progresses adds to the chaotic atmosphere it creates in combination with the song.
The versus of the song have quite a relaxed feel to them and the editing reflects this as it is relatively slow paced and appears to coincide harmoniously with the music itself. However as you can see in the slide below; during the versus the editing becomes faster paced and the introduction of a strobe effect amplifies the nature of the more electrifying chorus.
Tame Impala - Half Full Glass Of Wine
The promo for 'Half Full Glass Of Wine' also relies predominantly on editing for its success however it does make some intertextual references and can be seen to be more conventional than 'seven Nation Army'. For example the use of 'stop motion' animation can be linked to such videos as Peter Gabriel's 'Sledge Hammer' and even bares a resemblance in places to the same style of stop motion.
It could also be said that there is an intertextual link to Queen's promo for 'Bohemian Rhapsody' which was an incredibly successful music video and therefore it could be said that throughout the video they are making contextual references to past music promos. However they also put their own individual spin on it by using a large amount of psychedelic imagery typical to their genre. Additionally they still use typically conventions of a music promo through their consideration of performance aspects of the video which helps to prevent the animation and imagery becoming too overwhelming.
Tame Impala - Lucidity
'Lucidity' by Tame Impala is a video that defies and subverts all established conventions of a music video as the only performance aspect of the video is at the very beginning from an ariel perspective. The shot depicts the band playing around 500 kilometres from Melbourne, Australia.
The band took a leap of faith in using a series of experiments involving attaching a camera to a weather ballon to capture all that developed beneath it and sending it into space.
Again, as the band is quite typically psychedelic the use of space imagery and orbiting the earth is quite fitting for the genre.
Interesting analyses here Niall - you've discussed them in a sophisticated way, exploring interetextual links successfully. You need to be a little more detailed to reach L4 - commenting on specific camera work, edits and mise-en-scene elements. SO L3 at the moment - remember L4 demands excellent R&P
ReplyDeleteNiall - no posts for over one month - what's going on???? You haven't completed the tasks from the scehedule that should have been completed. That's not acceptable. You are seriously risking your chances of maintaining a grade B due to lack of evidence of planning.
ReplyDeleteBy next week you must post:
Shot lists – remember to include shot type, camera angle / movement, subject, props, notes
Storyboards
Scripts if there is to be dialogue
Location shots – your own or Google images
Try outs – practice videos, effects, edits, etc
Costume plans
Details of actors
Prop planning – images / lists
Shooting schedule for day
Lighting plans
Photo stills showing a walkthrough of your plans
Pitch – copy of powerpoint that you delivered in class
Y13 – annotated lyrics, band correspondance
Mood boards – to show influences
Audience research and analysis; remember to include evidence of how you have addressed the needs of your target audience
And two months later still no posts. What's going on? You can only expect a minimal mark for planning here - this is not a pass standard. It needs to be sorted out by Friday.
ReplyDelete