Sunday, 17 June 2012

Conventions Of A Music Video: Categories

Definitions:


Disjuncture: The video bares no relevance to the theme of the lyrics/song. Often used in more 'cutting edge' or artistic video by bands who typically choose not to follow typical conventions.


Example: Tom Vek, 'Aroused' 
This video basically consists of shots of different people smoking in what is clearly a studio. The one convention it does follow is the use of black and white.




Amplification: Takes a key idea of a lyric or the song and expands on it.

Example: Aloe Blac, 'I Need A Dollar' 
This music video is centred around money and the absence of it, as the title would suggest. It contains aspects of performance and a narrative which contains scenes of him trying to hitch-hike etc.


Illustration: Uses the general theme of the lyrics/song to create a narrative.

Example: The Hoosiers, 'Goodbye Mr A'
The song is about getting rid of someone who is superior using unethical methods. This is displayed in the video as a group of people (the band) scheming ways in which to eliminate 'Mr A'.














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