Teleportation test (final cut)

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We thought of taking a post-modernist approach by attempting to create an effect of fading in on final cut and creating something resembling 'beaming up' from Startrek. We think that it was reasonably successful and would like to develop the idea into our final production.

Costume Design

We decided to use suits and handmade space helmets for the narrative. The overalls and Startrek outfits present a host of problems therefore we had to improvise and take the term spacesuit differently by using smart suits and space helmets. The contrast of the helmets and suits helps to create a comedic effect whilst appealing to the idea of creating iconic imagery. 

 

First Storyboard

Mood Board

Promo Pitch

Research Analysis

Audience Research

Audience Research

Lyrical Analysis

A2 Music Promo Track: Space Elevator

The track we have chosen for our A2 Media Coursework is called Space Elevator. The track has quite an 'indie' and up-beat feel to it combined with light hearted lyrics giving it a quirky tone. The main theme we managed to pick out from the lyrics was the idea of a 'space elevator' which could have a multitude of metaphorical possibilities that we could use for our production.

Because of the nature of the song and its lyrics we were thinking of accompanying its quirky nature with a quirky and light hearted video. However we would also like to create a sleek and professional look for the performance aspects to create a conventional music promo. 

Sun spinning inside my mind inside my soul
Sun spinning inside my soul inside my bone
Sun spinning inside my soul inside my head
Sun spinning inside my head inside my mind


Space elevator won’t you take me so far

Sun out the ghetto won’t you take me to stars

Take me so far, take me so far

Sun out the ghetto won’t you take me to Mars


Can’t hear what you say, you’re so far away

You say you’ll see me later, ride my elevator

And if it’s possible to build something more

To be the talk of the town and never come back down



Sun spinning inside my mind inside my soul

Sun spinning inside my soul inside my head

Sun spinning inside my head inside my bone

Sun spinning inside my bone inside my mind

Science is trying just to figure out the facts


And I’ve been dying from crying

 ‘Cause nothings making sense

Space is calling out to me and my friends

‘Cause stars are falling and this is not the end


Space elevator won’t you take me to Mars

Sun out the ghetto won’t you take me so far

Take me so far, take me so far

Sun out the ghetto won’t you take me to Mars

Analysis - Music Promos

The White Stripes - Seven Nation Army

This promo for 'seven Nation Army' relies heavily on it's editing to for its individuality and success. It is a good example of disjuncture as there is no reference to the lyrics through the imagery what so ever and as most conventions are subverted it is very lucrative as an original promo. The entirety of the video is a mass of layered images which expand and fill up the screen one after another. It is very successfully done as all of the images are in sync with music all at the same time. Each shot is also mirrored close to the bottom of the screen which as the video progresses adds to the chaotic atmosphere it creates in combination with the song. 

The versus of the song have quite a relaxed feel to them and the editing reflects this as it is relatively slow paced and appears to coincide harmoniously with the music itself. However as you can see in the slide below; during the versus the editing becomes faster paced and the introduction of a strobe effect amplifies the nature of the more electrifying chorus. 

Tame Impala - Half Full Glass Of Wine

The promo for 'Half Full Glass Of Wine' also relies predominantly on editing for its success however it does make some intertextual references and can be seen to be more conventional than 'seven Nation Army'. For example the use of 'stop motion' animation can be linked to such videos as Peter Gabriel's 'Sledge Hammer' and even bares a resemblance in places to the same style of stop motion.

It could also be said that there is an intertextual link to Queen's promo for 'Bohemian Rhapsody' which was an incredibly successful music video and therefore it could be said that throughout the video they are making contextual references to past music promos. However they also put their own individual spin on it by using a large amount of psychedelic imagery typical to their genre. Additionally they still use typically conventions of a music promo through their consideration of performance aspects of the video which helps to prevent the animation and imagery becoming too overwhelming.

Tame Impala - Lucidity

'Lucidity' by Tame Impala is a video that defies and subverts all established conventions of a music video as the only performance aspect of the video is at the very beginning from an ariel perspective. The shot depicts the band playing around 500 kilometres from Melbourne, Australia.

The band took a leap of faith in using a series of experiments involving attaching a camera to a weather ballon to capture all that developed beneath it and sending it into space.

Again, as the band is quite typically psychedelic the use of space imagery and orbiting the earth is quite fitting for the genre.